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Cheap Ray Bans.Take Ray-Ban for instance; the sunglasses brand was born in 1937 to protect the pilots of the US Air Force from the sun – to literally ban the sun rays. While sun protection is still paramount to Ray-Ban’s offering – as is the original aviator style – the brand has come a long way.A classic – and with good reason.Fake Ray Bans Sale Online. The Wayfarers suit most faces – so long as you get the right size – and most outfits. What’s more, you can choose from a huge range of different styles and colours, which include everything from classic black to denim frames and bright pink lenses.Ray Bans On Sale. The black pair looks timeless while the tortoiseshell-look pair keeps much of the same style but adds an interesting twist.
Ray Bans Sunglasses For Men.With such an established product at its heart, it would be all too easy to sit on its laurels but Ray-Ban has long been as interested in innovation as its own heritage. But when your starting point is an icon of its own, how do you pursue the new, without attempting to reinvent the wheel?“On one side we respect where we came from, so we talk about heritage and authenticity,” explains Ray-Ban’s global brand director, Sara Beneventi. “We talk in some way about our past, but we always try to reinvent it.Cheap Ray Bans Store.We don’t consider Ray-Ban a fashion brand; we’re more a kind of cool, trendy brand. But on the other side we want to make sure that it’s not just about design or style, but about quality, innovation and everyday comfort.”This summer, Ray-Ban launched its District 1937 collection, which has been five years in the making, according to Lucia Morini, a product manager at Luxotica, the Italian owner of Ray-Ban. On first sight the frames are familiar – the wayfarer, the aviator and the more recent addition, Erica, are all present and correct.Cheap Fashion Ray Bans. But, upon closer inspection the frames are crafted from surprising materials – the most experimental of which are leather, velvet and denim.Cheap Ray Ban Sunglasses.“What is new is not the design, but the materials,” Beneventi says. “They are in some way unexpected in eyewear.”
Fake Ray Bans.As Ray-Ban’s No 1 market, as well as its original home, America is a huge priority for the brand – and its storied history with musicians is just one part of that puzzle. “It’s a strange mix between mainstream and coolness,” Beneventi says of the wide scope of the brand’s strategy.Ray Bans Wayfarer Outlet.That balance is important elsewhere, too – take, for example, the collection’s denim style; the process to use the most workaday fabric was so innovative it took 18 months to develop, and was swiftly patented so it couldn’t be copied. As Morini says: “Every single worker has a pair of jeans, it’s something really common, it’s every day – but you’ll never find something else like this on the market. And that’s Ray-Ban.”Discount Ray Bans.